AI agents

Five specialists, on the job 24/7, without burnout.

Hiring a creator-marketing manager costs A$90K+ per year. PROOF's agents do the same five jobs — sourcing, contract drafting, compliance, performance forecasting, and settlement — for a fraction of the cost, the same way every day, with audit trails attached.

AI does the drafting, scoring and surfacing — a human always commits.

Agent 01

The Sourcing Agent

Searches 92M+ indexed creators across Instagram, TikTok, and YouTube — then ranks them on a five-factor composite (delivery history, audience quality, consistency, authority, growth).

What it does for you

  • Searches across 92M+ indexed creator profiles on demand
  • Flags fake followers + engagement farms before you offer
  • Scores audience overlap so you stop paying the same audience twice
  • Surfaces lookalikes to creators you’ve already vetted

Replaces: An influencer-marketing analyst spending 4 hours per campaign on shortlists.

Agent 02

The Deal Architect Agent

Drafts a full contract — base pay, three performance tiers, measurement window, content brief — from the creator’s data, your goal, and benchmark rates. In under two seconds.

What it does for you

  • Calibrates tier thresholds and payouts to creator’s historical delivery
  • Scores every incoming counter-offer against market rate + your ROI target
  • Generates the content brief from your product description
  • Recommends measurement window based on creator’s typical performance curve

Replaces: A junior strategist + a marketing-savvy lawyer doing each contract by hand.

Agent 03

The Compliance Agent

Reads every piece of content before it goes live. Catches missing #ad disclosure, brand-safety violations, competitor mentions, and platform-specific rule breaks. Flags fraud signals on the creator side too.

What it does for you

  • FTC + ACCC + ASA disclosure scanner with placement + visibility scoring
  • Brand-safety classifier (hate speech, controversy, substance abuse)
  • Competitor-mention extractor from your campaign’s no-go list
  • Fraud signal aggregator across follower growth, engagement, audience patterns

Replaces: A compliance reviewer + a brand-safety analyst, post-launch firefighting.

Agent 04

The Performance Agent

Estimates likely campaign outcomes before you commit budget, then watches every metric in real time. When a post is tracking under, it suggests interventions — extra story, follow-up reel, threshold adjustment — instead of waiting for failure.

What it does for you

  • Outcome forecast for every campaign — predicted views, engagements, tier hit probability
  • AI synthesis of weekly performance trends with brand-specific insights
  • Content recommendations (hooks, formats, posting windows) per platform
  • Mid-campaign boost-plan suggestions when a post is under-tracking

Replaces: A media analyst running pivot tables and a campaign manager doing standups.

Agent 05

The Settlement Agent

Holds escrow, releases payouts as each tier clears, refunds unreleased funds at window close. Captures each party's tax profile and shows GST on every invoice. Every transaction lands in a hash-chained audit trail.

What it does for you

  • Escrow via Stripe Connect — funds committed on contract acceptance, held until milestones clear
  • Auto-release on the 4-phase graduated curve plus per-tier on threshold
  • Tax-profile capture (ABN / VAT / TIN) and AU GST on invoices
  • Pro-rata payouts when a contract ends partway through a tier

Replaces: An accounts payable team + a creator-payment-ops human chasing invoices.

How they coordinate

One workflow. Five agents. Zero hand-offs that drop on the floor.

Each agent hands its output to the next, with audit-chained evidence at every step. No spreadsheet glue. No human stitching contracts to performance data to payouts.

  1. Step 1

    Sourcing

    Surfaces 3-5 ranked creators matching your brief, with audience-quality + power-score evidence attached.

  2. Step 2

    Deal Architect

    Drafts the performance contract per creator — tiers calibrated to their data, brief written from your product.

  3. Step 3

    Compliance

    Pre-screens the creator’s last 30 days of content for brand-safety risks before you commit budget.

  4. Step 4

    Performance

    Forecasts the outcome, watches metrics in flight, proposes boost plans the moment tracking slips.

  5. Step 5

    Settlement

    Releases each tier the second the threshold crosses. Refunds anything unreleased at window close.

What "agent" actually means

Each PROOF agent is a coordinated set of AI handlers — Anthropic Claude + OpenAI embeddings — fronted by deterministic rules and rate limits. We don't pretend the LLM is making contract decisions on its own. The agent drafts, scores, or surfaces. A human commits. Every output is traceable to the handler that produced it, every prompt is logged in ai_call_audit for cost and accuracy review.

Put five agents on payroll. None of them sleep.

PROOF is in closed beta. Request access and we'll set you up.