Every decision, backed by signal.
PROOF reads the same data you do — creator audience, past deliveries, campaign context — and turns it into structured recommendations you can accept, override, or ignore. No black boxes: every suggestion shows its reasoning and the exact data it pulled, so you can verify it before you act.
A full, editable contract — drafted for you.
Paste a creator handle. PROOF calibrates base pay, ascending performance tiers (typically three) with p(hit) probabilities, measurement window, and content brief — from the creator's audience, niche benchmarks, and your conversion target. Editable before you send.
- Tier thresholds scaled to the creator's typical view range, not arbitrary round numbers
- p(hit) probability per tier — 60% chance of tier 1, 28% chance of tier 2, 12% chance of tier 3
- Content brief highlights pulled from your campaign brief, tailored to the creator's format
- Editable in place — override any value before the offer goes out
Generated from the creator's audience · every value editable
“I tried [product] for a week and here's what actually happened…”
“I thought I needed [X]. Turns out I needed [Y]. Here's why.”
“3 numbers that made me delete the other [category] on my phone.”
“What if the problem isn't your process — it's your timer?”
Creative direction, per creator.
After acceptance, each accepted contract can generate a content recommendation pack: four hook variants scored for confidence, optimal posting window, format + duration, three CTA options, platform-specific tips. Creator and brand both see the same guidance — briefs become shared ground.
- 4 hook styles (story, contrast, data, question) — each with a confidence score
- Optimal posting window calibrated to the creator's audience timezone + peak engagement
- Format recommendation (reel vs post vs carousel) with duration + style notes
- 3 CTA variants — text, style, placement
Know exactly what to do with a counter.
When a creator counters, you don't guess. PROOF compares their counter against market rate in their niche + tier, predicts the CPM and ROI at the new rate, and returns a clear verdict: Accept · Re-counter · Hold.
- Market rate percentile — is this the 50th, 75th, or 90th percentile for this niche + tier?
- Predicted CPM / CPV at the counter-rate
- ROI forecast if accepted, with sensitivity on tier-hit probabilities
- Accept · Re-counter · Hold recommendation with reasoning
Signal everywhere you need it.
Outcome simulator
Enter a budget, platform, and goal. See predicted views, engagements, and CPM ranges with a recommended tier structure calibrated to historical conversion data.
Performance prediction
Low / likely / high view ranges per contract with tier-hit probabilities and multi-factor confidence scoring — on every active deal.
Predictive pricing
CPM, CPV, and CPA benchmarks from every completed contract in your niche and platform. Price from data, not from a gut feel.
Compliance guardian
Ad-disclosure scanner, brand-safety checks, competitor-mention extraction. Flags missing #ad disclosure before a post goes live.
Campaign insights
Narrative performance summary, tier hit-rate breakdown, and strategic recommendations — extend this creator, renegotiate that one.
Outreach generation
Per-creator offer email pre-filled with context from their audience and your brief. Always editable before you send.