What is PROOF?
An overview of the PROOF platform and how performance-based influencer contracts work.
Platform Overview
PROOF is a brand and agency SaaS platform for micro-influencer performance contracts. Instead of paying creators flat fees for posts with no guaranteed outcomes, PROOF lets brands fund results — paying for actual views, engagements, and reach that creators deliver.
The platform connects brands with a database of over 340 million creator profiles, provides tools to build performance-based contracts with tiered milestone payments, and automates the entire workflow from discovery to payout.
How It Works
Find Creators
Search our database of 238M+ creator profiles filtered by engagement rate, niche, audience demographics, platform, and more. Use AI-powered match scoring to find the best fit for your campaign.
Set Performance Contracts
Build dynamic milestone contracts with a base pay guarantee plus three performance tiers. Creators earn more when they deliver more — aligning incentives for both parties.
Track & Pay Automatically
Once a creator accepts and posts content, PROOF tracks real metrics via platform APIs. Payments are released automatically from escrow as milestones are verified — no manual reconciliation needed.
Why Performance Contracts?
Traditional influencer marketing is broken. Brands pay upfront for posts, rely on vanity metrics, and have no accountability if content underperforms. PROOF fixes this with a performance-first model:
- Pay on results — funds are held in escrow and released only when verified metrics hit milestones
- Engagement-rate discovery — find creators by real engagement, not just follower count
- Platform-verified metrics — no self-reporting, metrics are pulled directly from social platform APIs
- Automated escrow & payouts — Stripe-powered payments with graduated release curves
- Transparent audit trail — every contract action is logged with cryptographic hash verification
PROOF customers typically see 40% lower cost-per-view compared to traditional flat-fee influencer deals, because creators are incentivized to maximize performance.
Key Concepts
- Campaign — A brand initiative grouping multiple creator contracts around a product or goal
- Contract — A performance agreement between a brand and creator with base pay + tiered milestones
- Tier Structure — Three performance levels (Tier 1, 2, 3) with increasing metric thresholds and payouts
- Escrow — Funds held securely by Stripe, released automatically as milestones are verified
- Measurement Window — The time period during which metrics are tracked after content is posted
- Power Score — A composite 0-100 creator rating based on delivery, audience quality, consistency, authority, and growth