Campaign Analytics & Efficiency
Understand spend efficiency, benchmarks, and the outcome simulator.
Spend Efficiency Metrics
The Analytics tab on each campaign provides detailed spend efficiency analysis. Key metrics include:
- CPM (Cost Per Mille) — Cost per thousand impressions vs. industry benchmark
- CPV (Cost Per View) — Cost per individual view vs. industry benchmark
- CPE (Cost Per Engagement) — Cost per engagement action vs. industry benchmark
- Flat-Fee Comparison — How your performance-based costs compare to what you'd have paid with traditional flat fees
Per-Creator ROI
See exactly which creators are delivering the best return on investment. The per-creator ROI table ranks all contracted creators by their efficiency metrics, showing total spend, metrics delivered, and cost efficiency.
Outcome Simulator
The Outcome Simulator lets you model potential campaign results before committing budget. Enter your budget and target platform to see predicted ranges for views, engagements, and CPM — calibrated against historical campaign data.
The simulator also recommends a tier structure based on your budget and platform, helping you set realistic milestones.
Was this article helpful?