Creating a Campaign

Campaign Creation Wizard

The campaign creation wizard guides you through four steps to set up a complete performance campaign. Click "New Campaign" from your dashboard or sidebar to begin.

Step 1: Campaign Details

• Campaign Name — A descriptive name for internal tracking (e.g., "Summer Skincare Launch")
• Product Name — The specific product or service being promoted
• Product Description — Brief description for creators to understand what they're promoting
• Target Creator Count — How many creators you want to work with
• Total Budget — Your overall budget for this campaign (distributed across creator contracts)

Step 2: Brief & Targeting

Define where and how your content should appear:

• Platform Selection — Choose TikTok, Instagram, or YouTube as your primary platform
• Niche — Select the content category that best matches your product
• Audience Targeting — Define demographic parameters for the ideal audience

Step 3: Contract Terms

This is where you define the performance structure that makes PROOF unique:

• Metric Type — Choose what you're paying for: views, reach, engagements, likes, comments, or shares
• Base Pay — The guaranteed amount every creator receives regardless of performance
• Tier 1 — First milestone threshold and bonus payout
• Tier 2 — Second milestone threshold and bonus payout
• Tier 3 — Highest milestone threshold and maximum bonus payout
• Measurement Window — Number of days to track metrics after content goes live

Step 4: Review & Launch

Review all campaign details before launching. You can edit any section by clicking the edit icon. When ready, click "Launch Campaign" to activate it.

Launched campaigns appear in your campaign list and are ready for creator shortlisting. You can save as draft at any step to continue later.