Campaign Dashboard
Navigate the campaign detail view — pipeline, analytics, insights, and more.
Campaign Overview
The campaign detail page is your command center for managing a specific campaign. The sticky header shows key metrics at a glance — creator count, total escrow, acceptance rate, and actions awaiting your attention.
Below the header, a row of pipeline stage indicators shows how many contracts are in each state: Offered, Negotiating, Active, Tracking, and Completed.
Tab Navigation
The campaign detail page organizes information across multiple tabs:
- Pipeline — Visual board showing all contracts organized by state. See which creators have been offered, who's negotiating, and which contracts are actively tracking
- Emails — History of all emails sent for this campaign (offers, notifications, reminders) with open tracking
- Analytics — Spend efficiency dashboard with CPM, CPV, CPE metrics vs. industry benchmarks, plus per-creator ROI breakdown
- Insights — AI-powered campaign analysis with performance summary, tier hit rates, and actionable recommendations
- Compliance — FTC disclosure scanning and brand safety checks across all campaign content
- Sequences — Multi-platform content sequences with scheduled step progression
Pipeline Board
The Pipeline tab displays a Kanban-style board with five columns representing the contract lifecycle stages. Each contract card shows the creator's name, platform, escrow amount, and current status. Click any card to view the full contract detail.
The board also includes an Audience Overlap Detection panel that estimates overlapping audiences between your contracted creators, helping you maximize unique reach.
AI Campaign Insights
The Insights tab provides AI-generated analysis of your campaign performance:
- Campaign Summary — Key performance drivers and overall assessment
- Performance Metrics — Aggregated views, engagements, and estimated ROI
- Tier Hit Rates — What percentage of creators are hitting each performance tier, with visual progress bars
- AI Recommendations — Actionable suggestions to improve campaign performance based on real data
Check the Insights tab regularly as your campaign progresses. The AI recommendations update as more data comes in, helping you optimize in real-time.