Counter-Offers & Negotiation
The negotiation flow between brands and creators.
How Negotiation Works
When a creator receives an offer, they have three options: accept as-is, counter-offer with modified terms, or decline. If they counter-offer, the negotiation flow begins:
Creator Sends Counter
The creator proposes modified terms — typically adjusting base pay, tier thresholds, or measurement window.
Brand Reviews Counter
You'll see a notification and the counter-offer details in your campaign pipeline. A review modal shows the original vs. proposed terms side-by-side.
Brand Responds
You can accept the counter (contract moves to accepted), send a re-counter with your own modifications, or decline the negotiation.
Resolution
The process continues until both parties agree on terms or one side declines.
Counter-Offer Intelligence
When reviewing a counter-offer, PROOF provides AI-powered intelligence to help you make informed decisions:
- Market Comparison — How the proposed terms compare to market rates for similar creators
- CPM Analysis — Projected cost-per-mille at the proposed terms
- Peer Percentile — Where this deal sits relative to similar contracts on the platform
- ROI Prediction — Estimated return on investment at the proposed terms
- AI Recommendation — Whether to accept, counter, or decline with reasoning