Searching Creators
Use advanced filters to search through 238M+ creator profiles.
Search Overview
PROOF's Discovery page gives you access to over 340 million creator profiles across TikTok, Instagram, and YouTube. The search is powered by real-time API data, so you're always seeing current follower counts and engagement metrics.
Available Filters
- Platform — Filter by TikTok, Instagram, YouTube, or search across all platforms
- Niche — Select from 10+ content categories (beauty, fitness, tech, food, etc.)
- Engagement Rate — Set minimum and maximum engagement rate thresholds
- Follower Count — Filter by audience size range
- Country — Target creators from specific geographic regions
- Language — Filter by content language
- Verification Status — Show only verified accounts
For micro-influencer campaigns, try filtering for 10K-100K followers with engagement rates above 3%. These creators typically deliver the best cost-per-engagement ratios.
Understanding Creator Cards
Each creator card in search results displays key metrics at a glance: avatar, handle, platform, follower count, engagement rate, niche tags, and two important PROOF-specific scores — the Power Score and Audience Quality rating.
Click "View Profile" to see the full creator profile modal with detailed metrics, audience demographics, and content examples. Click "Add to Campaign" to shortlist a creator for one of your active campaigns.
Sorting Results
Use the sort dropdown to reorder results by Power Score (default), engagement rate, or follower count. Power Score sorting is recommended as it provides a holistic quality assessment rather than a single metric.